Objective
Bring a regional paint store online: a full catalogue, clear tinting and separate entry points for retail, wholesale and designers.
Research
We analysed the range and demand: buyers search by task — facade, metal, wood, waterproofing; that produced a 20+ category structure.
Strategy & brand
The positioning “everything for painting in one place”: a brand green palette and a focus on professional tinting.
Architecture
A catalogue by work type and surface, company and delivery pages, articles and dedicated sections for partners, wholesalers and designers.
Design
A storefront design on WoodMart: large promo banners, product cards with specifications and a friction-free cart.
Development
Built on WordPress + WooCommerce: the catalogue, search, a partner account and order intake.
Integrations
Call-back forms, WhatsApp contact and a partner account with individual terms.
SEO
SEO for the region's product queries: category structure, articles and technical optimisation.
Advertising
Promotion through storefront offers and articles; a separate soundproofing promo site brings its own audience.
Analytics
Order and call analytics, catalogue behaviour tracking.
Results
The store is live and taking orders online: 20+ categories, any-colour tinting and a growing partner network.