Objective
Give the artist a philharmonic-grade digital presence: biography, three instruments, a concert calendar with tickets and news on one site.
Research
We studied how organisers and listeners search for an artist: repertoire, performance videos and a fast contact for bookings matter most.
Strategy & brand
The image of “three voices — one soul”: a calm monochrome palette, a large portrait and typography that does not compete with the music.
Architecture
Three sections — a presentation home page, an about page and news with the concert calendar; every concert links to ticket purchase.
Design
A minimalist design built on art photography: attention goes to the artist and the instruments, nothing extra.
Development
Built on WordPress: light pages, fast loading, and the concert calendar is updated without a developer.
Integrations
Ticket buttons link to the venues' ticket operators; the artist's contacts and social media are one click away.
SEO
Basic search optimisation for the artist's name and for duduk, saxophone and clarinet queries.
Advertising
Promotion builds on the concert calendar and the artist's social media; the site is the brand's central point.
Analytics
We track visits and clicks through to ticket purchases.
Results
The artist got a professional online presence: the site is registered as a personal-data operator and works as the official concert calendar.
